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SeedMatrix™ Revolutionizes Variety/Hybrid Data Management


September 21, 2009

SeedMatrix™ is a web-based application that simplifies variety/hybrid data management for seed companies by enabling users to analyze a myriad of seed test plot data in a simple format. Offered by PLAN, Inc., SeedMatrix currently handles variety/hybrid data on cotton, corn, soybeans, rice, wheat and sorghum. Other crops can be added as needed.

SeedMatrix represents a revolution in advanced seed comparison technology, according to the company's CEO, Dale Logan. "There's absolutely nothing like it," he says. "Our web-based program provides seed companies the ability to access real time data updates on the internet to use internally. If seed companies are struggling with how to handle their internal test plot data, this service solves that problem, obsolescing whatever they're using today."

Other benefits include the automatic addition of public official variety trial (OVT) data. Each seed company no longer has to laboriously track down and standardize public data from multiple sources. "Seed companies just send us their internal plot data and we import it into their database - along with pertinent public data," Logan explains. "We standardize all the data. You now have the ability to view only your data, only public data, or a composite of the two. This service benefits the smaller regional-type seed companies as well as global corporations; our clients are representative of both of those categories."

SeedMatrix can analyze the data to find the best varieties/hybrids based on multiple criteria selections, including geography, soil texture, irrigation type, as well as technology traits. For example, when it analyzes a specific variety/hybrid geographically, color coded data points are plotted on Google Maps to vividly illustrate a variety/hybrid's strengths and weaknesses, based on its performance where it was tested.

Clients can perform numerous comparisons with their varieties/hybrids versus their competitors. "The user-friendly design enables seed companies to easily access point-and-click variety/hybrid comparisons," Logan says. "The program also customizes reports. Once the user finds a desired comparison, the software can print or email a personalized brochure or sales sheet that has been designed by the client's marketing department."

SeedMatrix also runs on the BlackBerry or iPhone. "For example, say a client's sales rep is on the turnrow and finds out that a grower or consultant is thinking about planting a competitive variety/hybrid," Logan says. "The rep can whip out his phone, run a quick comparison and show how his product outperforms a competitor's. The report can also be emailed to the grower or consultant directly from the phone."

The latest innovative web security safeguards are implemented to ensure that only the client can access his encrypted data. All data is secured and backed up. Each user has a user name and password that is linked to the client's data. Clients control and create infinite user names and passwords for their employees/customers.

PLAN, Inc. is headquartered in Collierville, Tennessee. Its CEO, Dale Logan, has been involved in data management for more than 20 years. For more information about SeedMatrix and other PLAN, Inc. innovations, go to www.SeedMatrix.com or call or email Dale Logan at 901.277.6764 or dale@seedmatrix.com